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Soracom

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Logo

Our logo is the most important representation of our brand so it's important that it's treated correctly.

Horizontal 

The horizontal version of our logo is the preferred choice for all communications.

We have 2 main versions of our horizontal logo: Primary — our full color version of our logo and Secondary — a reversed color version.

Primary logo — full color

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Secondary logo — full color reversed

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Single color celeste

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Single color gray

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Single color black

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Single color white

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Vertical 

The vertical version of our logo should only be used in limited situations where the horizontal logo can not be used due to space concerns.

Vertical primary logo — full color on white

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Vertical secondary logo — reversed on white

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Vertical single color celeste

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Vertical single color gray

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Vertical single color black

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Vertical single color white

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Symbol 

Symbol — celeste

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Symbol — gray

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Symbol — black

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Symbol — white

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Partner Space 

Primary logo — full color

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Secondary logo — full color reversed

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Logo colors 

Our logo should only be used in the following colors:

Primary logo — full color on white

Name: celeste celeste
hex: #34cdd7 #34cdd7
rgb: rgb(52, 205, 215) rgb(52, 205, 215)
cmyk: 76, 5, 0, 16 76, 5, 0, 16
Name: grayDarkest (ESM Gray) grayDarkest
hex: #2b2a2e #2b2a2e
rgb: rgb(43, 42, 46) rgb(43, 42, 46)
cmyk: 7, 9, 0, 82 7, 9, 0, 82

Clear space 

Clear space is the term for the area around our logo that no other graphic element, logo, or content should intrude into. This area is equal to 50% of the height of our word mark.

Our logo clear space

Correct use of clear space

Incorrect use of clear space

Logo size 

The minimum size for the logo is 13mm or 250px wide. It should not be used smaller than this. There is no maximum size.

Logo usage 

Our logo should only be used as shown in these guidelines. Any other use can reflect badly on our brand. Here are some specific things that should be avoided:

DO NOT squash or stretch the logo

DO NOT rotate the logo

DO NOT remove the icon from the logo

DO NOT rearrange the elements of the logo

DO NOT change the icon

DO NOT swap the colors of the logo

DO NOT use other color combinations

DO NOT add effects or shadows to the logo

DO NOT use the primary logo on colored backgrounds

DO use the secondary logo on colored backgrounds

DO NOT use the white mono version on Celeste

DO use the grey or black mono version on Celeste

DO NOT use the mono version on images which make hard to read

DO darken images to ensure the logo is easy to read

Social Media and Avatars 

See social media guidelines