The horizontal version of our logo is the preferred choice for all communications.
We have 2 main versions of our horizontal logo: Primary — our full color version of our logo and Secondary — a reversed color version.
Primary logo — full color
Secondary logo — full color reversed
Single color celeste
Single color gray
Single color black
The vertical version of our logo should only be used in limited situations where the horizontal logo can not be used due to space concerns.
Vertical primary logo — full color on white
Vertical secondary logo — reversed on white
Vertical single color celeste
Vertical single color gray
Vertical single color black
Symbol — celeste
Symbol — gray
Symbol — black
Our logo should only be used in the following colors:
Clear space is the term for the area around our logo that no other graphic element, logo, or content should intrude into. This area is equal to 50% of the height of our word mark.
Our logo should only be used as shown in these guidelines. Any other use can reflect badly on our brand. Here are some specific things that should be avoided:
Social Media and Avatars
See social media guidelines