Logo
Our logo is the most important representation of our brand so it's important that it's treated correctly.
Typography
Aeonik
Aeonik is our ESM primary brand font. It's been chosen for its modern, simple and technical qualities. We have a full range of weights and styles available.
Source Han Sans
Source Hans Sans JP is the primary SDS font and our secondary ESM brand font. It has been chosen for its Japanese language support, variable font weight and matching mono-space versions.
Colors
Our primary color palette comes from our logo, so is clearly recognizable as 'Soracom'. These colors are complimented by our secondary color palette.
Imagery
Brand Assets
Our patterns and graphics are a key part of our brand, they visually represent our brand ethos and help communicate key messaging.
Shadients
Our shadients are used primarily as backgrounds
Communication
Messaging is an important part of Soracom's identity. To make sure we speak on-brand we follow the communication guidelines outlined below.
Application
Visuals to show how we apply our brand to different media.
Social media
To ensure our brand is consistent across all our social accounts it’s important to use the correct imagery