Values
Messaging is an important part of Soracom’s identity. To make sure we speak on-brand we follow the communication guidelines outlined below.
Visionary.
We are looking forward never back. We want to revolutionize how people connect with the world.
Collaborative.
Our product thrives through collaboration. We pride ourselves on being a customer centric company.
Technical.
We are leaders in our sector, knowledgeable and trustworthy. We position ourselves as experts when it comes to IoT.
Committed.
We are always moving forward, committed to our ever evolving planet. We move with the people.
Self Assured.
We believe in self confidence, not only in ourselves but in our customers. To achieve together we believe together.
Leaders.
We create and innovate like no other in our field. We are proud to be bold with what we do.
Strapline
You create. We connect.
Our strapline embodies our company ethos; a fusion between customers and Soracom, a connection of ideas and solutions.
Brand Language
Our brand language is flexible and adaptable to communicate to our different audience types. We use these key messages to enforce our brand USP’s.
Example Messaging
Brand
When communicating our core brand messaging we are customer centric, being clear about how we can add value.
Retail
When talking about our product in retail, we want to use stimulating language and short descriptive copy to punch through.
Product
When talking about our specific products we are descriptive and communicate with clarity.
Feature
When talking about product features we use factual information and evidence based data.
