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Soracom

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Colors

Our primary color palette comes from our logo, so is clearly recognizable as 'Soracom'. These colors are complimented by our secondary color palette.

Primary color palette 

Name: celeste celeste
hex: #34cdd7 #34cdd7
rgb: rgb(52, 205, 215) rgb(52, 205, 215)
cmyk: 76, 5, 0, 16 76, 5, 0, 16
Name: grayDarkest (ESM Gray) grayDarkest
hex: #2b2a2e #2b2a2e
rgb: rgb(43, 42, 46) rgb(43, 42, 46)
cmyk: 7, 9, 0, 82 7, 9, 0, 82

Secondary color palette 

Our secondary color palette is made up of bold and bright colors that add depth to our brand.

Name: mauveDark (ESM Mauve) mauveDark
hex: #494458 #494458
rgb: rgb(73, 68, 88) rgb(73, 68, 88)
cmyk: 17, 23, 0, 65 17, 23, 0, 65
Name: celesteDarker (ESM Teal) celesteDarker
hex: #185a6f #185a6f
rgb: rgb(24, 90, 111) rgb(24, 90, 111)
cmyk: 78, 19, 0, 56 78, 19, 0, 56
Name: purpleDarker (ESM Purple) purpleDarker
hex: #32265a #32265a
rgb: rgb(50, 38, 90) rgb(50, 38, 90)
cmyk: 44, 58, 0, 65 44, 58, 0, 65
Name: redLighter (ESM Pink) redLighter
hex: #ffc7d3 #ffc7d3
rgb: rgb(255, 199, 211) rgb(255, 199, 211)
cmyk: 0, 22, 17, 0 0, 22, 17, 0
Name: yellowShade (ESM Yellow) yellowShade
hex: #d3bf57 #d3bf57
rgb: rgb(211, 191, 87) rgb(211, 191, 87)
cmyk: 0, 9, 59, 17 0, 9, 59, 17
Name: blue (ESM CTA Blue) blue
hex: #236cff #236cff
rgb: rgb(35, 108, 255) rgb(35, 108, 255)
cmyk: 86, 58, 0, 0 86, 58, 0, 0

Full SDS color palette 

The Brand Primary and Secondary colors are a subset of the full SDS color palette

RGB vs CMYK 

Our color palette is designed specifically for digital use. This means on the web, on social, in PDF documents and in PowerPoint presentations some of our colors appear vibrant and saturated. When our colors are printed in CMYK it is expected that they will appear less saturated and less vibrant.

It is normal for printed colors to look different from colors on digital screens

Color Use 

How we use color is important in maintaining the look and tone of brand. Here are some examples and recommendations for color use.

In general, it's recommended to use a combination of 1 bright color, 1 dark color and white. This provides balance and contrast.

If using 2 colours, it's better to use 1 bright and 1 dark for contrast

DO NOT use colors in even splits - this causes problems with balance and hierarchy

IT IS NOT RECOMMENDED to use more than 3 colors

IT IS NOT RECOMMENDED to use more than 3 colors

DO NOT use all the Soracom colors together

Color Use Examples 

Here are some examples of correct color usage:

Copyright © 2015-2025 Soracom, Inc.
Last page update: May 12, 2022
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